journey2021 – The First Gear

The inaugural edition of Auto De Luxe in Ahmedabad – the land where the idea was born. The event was a unique and grand spectacle for the city, featuring some of the most prestigious auto brands. Ferrari and Aston Martin made their first-ever appearances in Gujarat, and the auto show’s success skyrocketed from 0 to 100 in the blink of an eye!

journey2022 – The Idea Catches like Fire

After the success of 2021, Auto De Luxe made its grand entry in two major cities of Gujarat – Surat and Rajkot – renowned as hubs for auto enthusiasts. Needless to say, Auto De Luxe very happily left the audience gasping in awe, and wanting for more!

journey2023 – And the Juggernaut Rolls On

The Auto De Luxe bandwagon hit five cities: Ahmedabad, Bhubaneshwar, Gandhidham, Surat, and Baroda. It was here that we unveiled the stunning Ferrari 296 GTB – an elegant beast of pure art. McLaren and Lamborghini made their first appearances in Gujarat, leaving the crowd in awe. Everywhere we went, we left the crowd totally blown away by the epic scale and luxury on display for auto lovers.

journey2024 – Full Throttle

This year began with full throttle with Baroda & Ahmedabad and grand unveiling of Rolls-Royce Spectre, India’s first luxury electric car.

Stay tuned for more, something big is Brewing!

journey2025

2025 kicked off with two spectacular showcases in Ahmedabad and Baroda, marking the grand debut of the Hummer EV and McLaren 750S in Gujarat. The event also featured an impressive lineup of luxury and performance cars, including Rolls-Royce, Lamborghini, Bentley, Ferrari, Maserati, Aston Martin, Porsche and more.

We’re now gearing up to bring this extraordinary experience to other cities. Stay tuned!